About us
The TRIBE Freedom Foundation is a registered charity established by the TRIBE community to raise funds to fight modern slavery and end human trafficking.
The TRIBE Freedom Foundation is a UK registered charity (no. 1172251) established by the three Co-Founders of TRIBE (UK registered company: Everyday Adventures Ltd, no. 09286289) on 24 March 2017 on behalf of the TRIBE community to raise funds to fight modern slavery and end human trafficking.
TRIBE Freedom Foundation was inspired by Run for Love; an epic 1,000 mile journey, completed by co-founders Tom, Rob & Guy in 2013. Over 250 runners joined them along the road from Odessa to Dubrovnik to fight human trafficking and raise funds to set up the first UK home for trafficked children.
Since Run for Love, we have continued to work towards our mission, inspiring thousands of everyday athletes and adventurers to push their own limits to help increase awareness of modern slavery and end human trafficking. We empower communities to create an impact.
Our Team: Trustees
The Trustees comprise of distinguished experts in the field of human trafficking and modern slavery as well as members from the TRIBE community.

Elise Aitchison
Doctor and TRIBE community legendElise Aitchison
Elise is a doctor, training to be a GP in Hackney. She currently works part-time at Homerton Hospital and at a local GP practice. Through her work at Homerton and among the local community, Elise has developed a particular interest in the health issues influencing the vulnerability of communities most at risk from exploitation, modern slavery and trafficking. She took part in Run for Love II, acting as the Team Run for Love doctor.

Guy Hacking
TRIBE Co-FounderGuy Hacking
Guy is one of the founding members of TRIBE. He helped to coordinate the original Run for Love, raising over £250,000 to help fight child trafficking. Since the first Run for Love, Guy has played a central role in growing the TRIBE community.

Rob Martineau
TRIBE Co-FounderRob Martineau
From his mum’s kitchen table, Rob helped to build the brand and the community which inspired the TRIBE Freedom Foundation. Rob’s determination to fight modern slavery and end human trafficking was fuelled by his experience of Run for Love – a 1,000 km run across some of the countries with the highest rates of child-trafficking – Moldova, Romania and Bulgaria.

Camilla Monckton
Cabinet OfficeCamilla Monckton
Camilla has worked in anti-human trafficking efforts globally for over a decade for Think Tanks, NGOs, the UN and Governments, including having been appointed in 2015 to help establish the office of the UK’s first Independent Anti-Slavery Commissioner. Camilla is currently working in the Cabinet Office and supports the Tribe Freedom Foundation on Policy & Partnerships.

Dame Sara Thornton, DBE, QPM
Former Independent Anti-Slavery Commissioner & Professor of Practice at the University of NottinghamDame Sara Thornton, DBE, QPM
Following on from a highly successful career with the police, Dame Sara Thornton served a three-year term until April 2022, as the UK Independent Anti-Slavery Commissioner. She also currently holds the position of modern slavery consultant at CCLA and Professor of Practice in Modern Slavery Policy at Nottingham University Rights Lab, where she focuses on research in the area of prevention, business responses, supply chains, and the role of the financial sector in tackling modern slavery.

Tom Stancliffe
TRIBE Co-Founder & Former Policy Group Manager, Centre for Social JusticeTom Stancliffe
Tom developed a particular drive for social impact during his time at The Centre for Social Justice. He helped to organise and lead the first Run for Love and worked with Rob and Guy to co-found TRIBE and grow their community of athletes.

Simon Pilcher
Partner, CMSSimon Pilcher
Simon joined the Trustee team in 2019.

Mark Lacey
Senior Vice President, Chief Human Resources Officer - EMEA, Northern TrustMark Lacey
Mark joined the Trustee team in 2019.

Andy Pusey
IT Manager and TRIBE community legendAndy Pusey
Andy started running with TRIBE in Sept 2015. He is a committed member of the TRIBE community and successfully completed the London Marathon in 2015 and 2016. He was also an invaluable member of the Run for Love II support team. Despite limited experiences in the fields of modern slavery and human trafficking, Andy is determined to help fight slavery: promoting awareness of the issues surrounding modern slavery and also raising funds for the Foundation through TRIBE events.