A community charity on a mission to end modern slavery

We push the limits of human endurance to fight modern slavery. We go further and faster, together.

Our Heritage and Mission

TRIBE Freedom Foundation is a community-driven charity fighting to end modern slavery and empower survivors. We raise vital funds to support survivors of modern slavery in the UK.

TRIBE Freedom Foundation was inspired by a 1,000 mile run from Ukraine to Croatia to fight human trafficking and establish the first UK home for trafficked children. This was the first Run for Love. Since then, TFF has continued to inspire thousands of everyday athletes and adventurers to raise more than £1.9m to fight modern slavery.

Our objectives are:

Preventing modern slavery

Stakeholders, communities and individuals are equipped with the tools to better understand, identify and tackle the causes of modern slavery.

Long term survivor support

More survivors are holistically supported to regain independence and overcome their previous exploitation, for as long as they need.

Raising
awareness

Communities are engaged to build awareness of modern slavery across their wider networks and increase levels of public understanding.

Our founding journey, a thousand mile journey to fight modern slavery

When I saw what strangers were willing to do to combat modern slavery, I knew I had to do what I could to get out of it. […] Thank you for running for love, and for giving me the courage to keep fighting for freedom.

A survivor of Modern Slavery, supported by TRIBE Freedom Foundation

We go further and faster together.

TRIBE Freedom Foundation is the sister charity of TRIBE Nutrition; a natural energy brand. Together, TFF and TRIBE Nutrition have entered an innovative partnership to fight modern slavery.

1p per TRIBE bar is donated to TFF.

Our Trustees

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Tom Stancliffe

TRIBE Co-Founder & Former Policy Group Manager, Centre for Social Justice

Tom developed a particular drive for social impact during his time at The Centre for Social Justice. He helped to organise and lead the first Run for Love and worked with Rob and Guy to co-found TRIBE and grow their community of athletes.

Guy Hacking

TRIBE Co-Founder

Guy is one of the founding members of TRIBE. He helped to coordinate the original Run for Love, raising over £250,000 to help fight child trafficking. Since the first Run for Love, Guy has played a central role in growing the TRIBE community.

Rob Martineau

TRIBE Co-Founder

Rob helped to build the brand and the community which inspired the TRIBE Freedom Foundation. Rob’s determination to fight modern slavery was fuelled by his experience of Run for Love – a 1,000 km run across some of the countries with the highest rates of child-trafficking – Moldova, Romania and Bulgaria.

Dame Sara Thornton, DBE, QPM

Former Independent Anti-Slavery Commissioner

Dame Sara Thornton served a three-year term until April 2022 as the UK Independent Anti-Slavery Commissioner. She currently holds the position of modern slavery consultant at CCLA and Professor of Practice in Modern Slavery Policy at Nottingham University Rights Lab, where she focuses on research in the area of prevention, business responses, and supply chains.

Carly Davies

Global Health Director, GSK

Carly has worked in Global Health for over 10 years and is passionate about reducing societal inequities and supporting under-served populations. She’s an avid trail runner, rock climber and outdoors enthusiast.

Francis Lake

Run For Love Veteran

Francis is a chartered fellow of the CIPD, the chair of an entrepreneurship charity and a trustee on a social care charity. Outside work, he seems to have become an accidental endurance athlete, having cycled across the UK, Costa Rica and South America, and completed a number of ultramarathons culminating in Run for Love in Sweden.

Lucy Fenwick

TRIBE Community Veteran & 10IronWomen Co-Founder

Lucy is a TRIBE Community Veteran. Her previous voluntary experience includes being the Philanthropy Lead for the Salesforce Women’s Network and a Trustee for WheelyTots. Lucy is passionate about connection through community lead sports, co-founding 10IronWomen, an all female & non-binary endurance community championing diversity in triathlon.

Mark Lacey

Senior Vice President, Chief Human Resources Officer – EMEA, Northern Trust

Mark is the Senior Vice President, Chief Human Resources Officer at EMEA, Northern Trust, and joined the Trustee team in 2019.

Andy Pusey

IT Manager and TRIBE community legend

Andy started running with TRIBE in Sept 2015. He is a committed member of the TRIBE community and successfully completed the London Marathon in 2015 and 2016. He was also an invaluable member of the Run for Love II support team.

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